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Firing iTunes | The Life and Music of Wes Coas

Firing iTunes

I know that in today’s music realm everyone is either selling you a dream or attempting to profit off your desire to be heard.  Here is the thing about the music business you can make tons of money doing everything around being an artist. Here is the scenario, you are an artist who spends there time creating material and all your friends tell you, I can’t wait to hear your music and you’ve got talent. Now you believe that and you work hard to find a place to create it, save up your money, hire photographers, graphic designers, spend the money to get your cd manufactured. Oh and I forgot to mention if you don’t create your own music, you have to get beats.

You’re in the hole already and now that you’re in this hole, you present it to your friends and the first thing they want is a free copy.  But Fuck it you give it to them because these are your people and you know they gonna keep it real with you and play it for people so you can develop fans.

Here is the catch to that, they don’t listen to it. Not because your music is bad or anything but because its YOU and they know you and can reach YOU. This is your first lesson in the music business called over exposure.

People live for the opportunity to say you are acting different, get your first job or make a move in the direction that makes you stand out and it will always be the same. In order for people to pay attention you have to separate what makes you special.

I’ve put music out overseas  to complete strangers, performed in U.S. cities where I was the only person I knew there. People love the music and really give love to it. However, I have to pull a gun on the people I know to get them to listen but it is very easy for them to tell me about someone else’s music. The Psychology is no one wants to ride the dick of a person they know.

So don’t get mad. Its just human nature. People are not in awe of you if they know you. Jordan is not awesome to his kids, or his college roommate.  You will appreciate it and hate it all in the same space.

Now here is the nitty gritty you spent the money you’ve sold some in the streets and now you want distribution , a record deal, etc. No physical distribution company is talking to you without a budget of at least 10k-15k at the smallest ones. They are suffering right now and contrary to your belief you are not gonna sell numbers to make everyone rich. If that were the case you wouldn’t be talking to them. There no lose situations that you can use , that I will cover in my book next year, but for right now no physical distribution for you.

Let’s go digital because everyone is selling on Itunes and I can compete with all the majors on Itunes. Well that’s nice a wonderful idea but its not likely and you will have to go through a digital distribution who gives anyone who wants a shot an opportunity and has about $50.00 a chance.

Now lets crunch some real numbers on digital distribution. Also lets assume the company you deal with is legit. 0.99cents is the charge of which Itunes takes about 20-30% so you are at 0.70cents to which your Dist. Company takes 0.09 cents and that leaves you with 0.61cents. Not bad if you don’t mind giving up 40% off top. Which is still more than most artist with deals get. Now here is the problem, you don’t know your actual numbers so they tell you whatever makes sense to them. If you signed up for a soundscan report, its going to cost you something in the neighborhood of 15k a year to check on your sells.


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